Seniors can put creative talents to good use

Pretty Things for Little Things, a campaign run by Age-in-Action and the Shoprite Group to encourage customers – particularly senior citizens – to put their creative talents to work by making clothes and toys for children in disadvantaged communities, runs until Wednesday August 31.

Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race, or religion, are deserving of things that can help give them a happier and more fulfilling life. Entrants are challenged to use their natural talents to warm a child’s heart, while standing a chance to win prizes.

Items can be made from any material, as long as they are practical, durable and safe. There are four categories into which items can be entered: “soft toys”, “blankets”, “clothing” or “other” which includes articles made from materials such as wood, tin or wire.

More than 160 000 items have already been collected and distributed to children across South Africa since Pretty Things for Little Things was launched.

Although the initiative is open to everyone, only senior citizens 60 years or older are eligible for prizes. Items can be entered at any Shoprite or Checkers store in South Africa or at any of the Age-in-Action regional offices..

The provincial winners each receive vouchers to the value of R2 000, R1 500 and R1 000 for first, second and third places respectively. National winners receive vouchers to the value of R5 000, R3 000 and R2 000 for the top three positions which can be used at any Shoprite, Checkers or Checkers Hyper store across the country.

For more information on how you can make a difference, visit